Researcher & Lecturer at the Behavioural Science Institute, Radboud University, Nijmegen
Dr. Frans Folkvord is currently a postdoctoral researcher and lecturer at the Behavioural Science Institute, Radboud University Nijmegen, and at the Department of Communication Science, Amsterdam University (both the Netherlands). Furthermore, he is an assistant-professor at the Applied Social Science and Behavioral Economics Research group, University of Cataluña (Spain).
Dr. Folkvord has obtained a PhD in Social Science (cum laude) on children’s reactivity to embedded food cues in advergames. He has published multiple articles in highly ranked journals, a book and a book chapter, in which he examined the effects of online food marketing on children’s eating behavior. Additionally, he is a co-author of a report for the European Commission about the impact of marketing through social media, online games and mobile applications on children’s behaviour.
Next, he has been a temporary advisor of the WHO, UNICEF, the Dutch Heart Foundation and the Dutch Nutrition Centre about the effects of food marketing on children’s eating behavior. Final, currently dr. Folkvord is conducting several studies to examine the effects of new forms of unhealthy food marketing and the effects of healthier food promotion on the actual intake of children.
- Livingstone, S., Ólafsson, K., Helsper, E. J., Lupiáñez-Villanueva, F., Veltri, G. A., & Folkvord, F. (2017). Maximizing opportunities and minimizing risks for children online: The role of digital skills in emerging strategies of parental mediation. Journal of Communication, 67(1), 82-105.
- Folkvord, F., Lupiáñez-Villanueva, F., Codagnone, C., Bogliacino, F., Veltri, G., & Gaskell, G. (2017). Does a ‘protective’message reduce the impact of an advergame promoting unhealthy foods to children? An experimental study in Spain and The Netherlands. Appetite, 112, 117-123.
- Folkvord, F., Anastasiadou, D. T., & Anschütz, D. (2017). Memorizing fruit: The effect of a fruit memory-game on children’s fruit intake. Preventive medicine reports, 5, 106-111.
- Alblas, E. E., Folkvord, F., Anschütz, D. J., Ketelaar, P. E., Granic, I., Mensink, F., … & van ‘t Riet, J. P. (2017). User statistics for an online health game targeted at children. Games for health journal, 6(5), 319-325.