Tilburg School of Humanities and Digital Sciences, the Netherlands
- Frans Folkvord currently works at Tilburg University as an associate professor and director and co-founder of PredictBy, a research and consultancy company in Barcelona and closely associated with Universidad Oberta Catalunya.
- Next to a master’s degree in psychology and Sociology, he has obtained a PhD in Social Science (cum laude) on children’s reactivity to embedded food cues in advergames.
- Frans has published over 50 articles in highly ranked journals, three books and several book chapters, in which he examined mainly the effects of (digital) food marketing on children’s eating behavior. As a result, he developed an empirical-driven theoretical framework that describes the underlying mechanism of unhealthy food marketing on the intake of energy-dense snacks that create overweight and obesity.
- He was the editor of the most recent textbook on the psychology of food marketing, in which he describes the potential effectiveness of the promotion of healthier foods.
- Frans Folkvord is actively working as an expert on different projects for the European Commission focusing on food marketing and consumer behavior.
- Theben A, et al. Playing with fruit: An experimental study to test the effectiveness of an online memory advergame to promote children’s fruit consumption. Appetite. 2022;173:105936.
- Donini LM, et al. Front-of-pack labels: “Directive” versus “informative” approaches. Nutrition. 2023;105:111861.
- van der Waal NE, et al. Can Product Information Steer towards Sustainable and Healthy Food Choices? A Pilot Study in an Online Supermarket. Int J Environ Res Public Health. 2022;19(3):1107.
- Pabian S, et al. “Meating halfway”: Exploring the attitudes of meat eaters, veg*ns, and occasional meat eaters toward those who eat meat and those who do not eat meat. J Soc Psychol. 2022;1-17.
- Folkvord F, et al. The Effect of a Serious Health Game on Children’s Eating Behavior: Cluster-Randomized Controlled Trial. JMIR Serious Games. 2021;9(3):e23050.