FOLKVORD Frans

Tilburg University, Netherlands

• Frans Folkvord is Associate Professor at Tilburg University (Tilburg School of Humanities and Digital Sciences) and an entrepreneur working at the intersection of behavioural science, digital technologies and health innovation.
• His research focuses on the impact of digital environments, marketing and behavioural interventions on health behaviours, with a particular interest in AI-driven solutions and data-driven healthcare systems.
• Alongside his academic work, he co-founded Forward Faster AI and PredictBy, companies focused respectively on causal analytics, artificial intelligence and predictive data solutions for policy, healthcare and business applications.
• He has authored more than 90 scientific publications, including articles in journals such as Nature Scientific Reports, JMIR, and Appetite, and has contributed to several large European research and innovation projects in digital health, AI and behavioural science.
• He is also a member of the WHO Regional Office for Europe’s Technical Advisory Groups on Brand Marketing and on Behavioural and Cultural Insights.

Recent publications : 

1. Drbohlav Ollerton R, Bol N, Beets G, Folkvord F, Krahmer E. Perceived benefits of diet, physical activity, alcohol intake and smoking among cancer survivors: a cross-sectional study. BMC Public Health. 2025 Dec 22;25(1):4315.
2. Haug S, Wenger A, Arana-Arri E, Barasoain M, Vélez-Del-Burgo A, Koutra K, et al. Efficacy of an instant messaging-based life-skills training program to prevent behavioral risk factors among adolescents in Europe: study protocol of a cluster-randomized controlled trial. BMC Psychol. 2025 Nov 24;13(1):1292.
3. Innominato PF, Macdonald JH, Saxton W, Longshaw L, Granger R, Naja I, Allocca C, et al. Digital Remote Monitoring Using an mHealth Solution for Survivors of Cancer: Protocol for a Pilot Observational Study. JMIR Res Protoc. 2024 Apr 30;13:e52957.
4. Komati N, Riboli E, Dore J, Boyland E, Cravedi JP, Folkvord F, et al. Diet, fruit and vegetables and One Health: benefits for health, environment, society and the consumer-proceedings of the 9th edition of EGEA conference. Eur J Nutr. 2025 Mar 5;64(3):108.
5. Folkvord F, Bol N, Stazi G, Peschke L, Lupiáñez-Villanueva F. Preferences in the Willingness to Download an mHealth App: Discrete Choice Experimental Study in Spain, Germany, and the Netherlands. JMIR Form Res. 2023 Dec 25;7:e48335.