BOYLAND Emma

Senior Lecturer in Appetite and Obesity

Dr Emma Boyland is a Senior Lecturer in Appetite and Obesity at the University of Liverpool. Her specific research expertise lies in quantifying the extent and nature of food advertising via television, new media and other sources (e.g. supermarket and point of sale promotions) and elucidating the impact of branding activity (e.g. use of promotional characters), and both situational factors (e.g. hunger state), and intrinsic factors (e.g. tendency to eat in the absence of hunger) on children’s consumptive responses to food marketing.

She has published over 50 journal articles and 8 book chapters to date, as well as over 30 published conference abstracts. She is a member of the Scientific and Technical Advisory Network for World Obesity, a member of the Childhood Obesity Task Force of the European Association for the Study of Obesity, a member of the board of the European Childhood Obesity Group and a former Trustee of the UK Association for the Study of Obesity.

Recent Publications

• Tatlow-Golden, M., Verdoodt, V., Oates, J., Jewell, J., Breda, J., & Boyland, E. (2017). A safe glimpse within the “black box”? Ethical and legal principles when assessing digital marketing of food and drink to children. WHO Public Health Panorama, 3(4).
• Whalen, R., Harrold, J., Child, S., Halford, J., & Boyland, E. (2017). Children’s exposure to food advertising: the impact of statutory restrictions.. Health Promotion International. doi:10.1093/heapro/dax044
• Boyland, E., & Tatlow-Golden, M. (2017). Exposure, Power and Impact of Food Marketing on Children: Evidence Supports Strong Restrictions. European Journal of Risk Regulation, 8(02), 224-236. doi:10.1017/err.2017.21
• Boyland E., Burgon R.H., Hardman, C. (2017). Reactivity to food commercials in overweight and lean adults: Physiological, cognitive and behavioral responses. Physiology and Behavior, 177: 182-188.